Website Design & Development |
- New content means new pages that keep your site evolving.
- Changes to existing pages keep content fresh and in line with business goals and marketing strategy.
- Regular editing and updating of website code keeps your site running smoothly in all browsers (and most handhelds).
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- Your website benefits from better page depth, which adds to the success of the SEO service - gaining you higher rank in search engines.
- With continuous updating, your site attracts new and repeat visitors looking for news, new product or service info, and answers to their questions.
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Search Engine Optimization
(SEO) |
- Increases your rank for business keywords and industry phrases in search engines; mainly the top 3 (Google, Yahoo, and bing).
- Boost the number of visits to your site.
- Competitive research lets you know where you stand against your closest competition.
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- The longevity in high search engine rank improves sales leads, strengthens your brand, and gains new interest in your products and services.
- Increasing rank over time puts you ahead of your competition.
- We anticipate trends, review statistics, analyze data, and implement different SEO strategies to move your status higher.
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Pay-Per-Click (PPC) (AdWords) |
- Gain high ranking quickly without the luxury of waiting for organic search to mature.
- Immediately move above your competitors listings.
- Pay for your sponsored links only when a visitor clicks on them.
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- Reviewing analytics over time shows trending and permits us to adjust the campaign budget accordingly.
- Test keywords and phrases to find out which ones pull the best. Then we move them to your organic (non-paid) rankings.
- Oftentimes, an integrated SEO/PPC approach builds maximum credibility for your site and provides impressive results.
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Press Releases |
- Send current business news to local agencies and national news rooms.
- All PR materials are added to your website news section.
- Provides wider range of business coverage.
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- Gain recognition through interviews and media spots with local news channels.
- National distribution creates a brighter light and buzz about the products and services you provide.
- Local recognition brings community awareness.
- Continuous release of newsworthy materials keeps you in the spotlight.
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White Papers |
- Demonstrate your expertise in the industry.
- Address issues and how to solve them.
- Educate readers and help them make decisions.
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- Make your case that the benefits of your particular service or product are superior for solving a specific problem.
- White Papers provide solutions without directly selling.
- Identify problems facing your readers.
- Understanding the reader and the right persuasion to what makes a reader take action.
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Newsletters & Email Blasts |
- Stay in touch with your current customers.
- Provide free snippets of information to potential customers.
- Tie message back to a specific landing page on your website.
- Sell your products and services to prospects.
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- Build customer loyalty.
- Establish regular communication with customers.
- Show that you care about your customers more than your competition does about theirs. A little extra effort goes a very long way.
- High value, low cost.
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