 
Real Client Results See a real life example of the increase in traffic a press release and a newsletter can make.  Here is a great set of charts that illustrate what our SEO service can do for your business. Pay-per-click campaigns need to be closely monitored. You must pay close attention to bidding wars or risk overpaying. You could have hundreds, or even thousands, of keywords to maintain.
Pay-Per-Click (PPC) Campaigns Provide a Quick Boost in Search RankIn addition to organic search strategies, we create and manage PPC This gives your site immediate visibility and you only pay for the sponsored links when a visitor clicks on them. Often, an integrated SEO/PPC approach builds maximum credibility for your site and provides impressive results.
How Much Does It Cost?Your PPC campaigns are based on a monthly budget. This is the number you are willing to spend each month to get your ads ranked. IC9design manages each campaign so you get the most impressions and click-throughs out of your budget. The budget amount is your decision, but IC9design helps you with determining the appropriate amount. In addition to the PPC budget, IC9design charges a one-time setup fee and a flat monthly rate to manage, analyze, and improve all your PPC campaigns. This rate is based on the number of campaigns and time spent. We set it up as a monthly rate to make it easier to budget for. Contact us for a free PPC site assessment. How Do I Know If PPC is Working?IC9design records the PPC campaign data every day. The results are analyzed weekly and improvements are made to keywords, phrases, the budget, ad wording, display schedules are adjusted, and new opportunities are put into place. We provide you with a monthly report and weekly key statistics (with descriptions) so you can see how each campaign is responding. The great part about pulling together the campaign stats is you get to see the improvements, highs, and lows over time. This enables better decision making and a history of what worked and what didn't work as well. Real Life Pay-Per-Click (AdWords) Examples
The above graph shows actual results from one of our PPC clients. The spikes represent the number of daily impressions. This is how many times your campaign ad was shown. The red circle pinpoints an area where we tested new keywords and phrases. Then, because they tested favorably, we moved them to the organic (non-paid) side of SEO. This saves valuable budget dollars. The green line represents a consistent number of impressions per day of 950.
The above graph shows actual results from another one of our PPC clients. The green line shows a monthly trend in the gaps and spikes for the cost per campaign per day. Our goal here is to shorten the high peaks and get more movement in the flat areas. Thus spreading the campaign costs more evenly each month to drive traffic at a lesser cost-per-click. The tan sections represent an increase in budget used. The beginning of each month uses more of the allocated budget (due to more search traffic) and then it trails down toward the end of each month. IC9design collects all the data from Impressions, Costs, Click-Throughs, and a number of other metrics to build solutions that consistently increase your Pay Per Click results. Each Month IC9design Provides You With:
This information will illustrate the overall health of your Pay-Per-Click campaign.
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