Press Release Writing and Distribution
Good press is hard to get.
Send out one professionally written press release and get a 1,500% increase in your website traffic. Seriously - we did.
And yes, results do vary.
A press release is a very cost-effective way to make global and/or local announcements about your business. News, additions to staff, division changes, awards, sponsorships, new product or service - all are great ideas for a press release.
IC9design offers a complete service when it comes to writing and delivering press releases that put your business on the map. There is no advertisement that you can buy that will bring you the same results you can get through regular placements in the media as news items.
We Write It
Research, collaboration, and some time getting up to speed with your business is all we need to start your press release service.
We work closely with your team, or an individual in your business, to ensure the document uses accurate names and details and cites the necessary products or services correctly. We write specifically to your target audience.
A poor quality press release turns reporters off.
Here is an incomplete list of items that make a press release poor and uncompelling:
- The release looks like an advertisement and isn't "newsworthy"
- The release lacks an interesting angle
- The release is not compelling enough
- The release uses exaggerations and is too long
- The release is not written well, or contains glaring errors in grammar and spelling
This is not an automated service. IC9design will work personally with you to come up with a publicity campaign that fits your exact needs. You will receive a draft of your release, critique it and let us know what to change, then we'll send you a finalized copy for approval. Once you give your approval, we can set the release schedule on the date you choose.
We Distribute It
Now that we have your press releases and other documents written and approved, it's time to send them out. The first thing we do (and we typically do this as we're writing) is to find your target audience.
Second thing is to set up those audiences as recipients. Your literature will be directed to multiple news channels - internet, email, blog, newspaper, television, trade publications, and more.
We Track It
Just sending out a press release is no good if you don't know how it's performing.
How many impressions, who opened it, did anyone click on the links within the story, can I tie this back to my ROI? These are all good questions that do have answers. We set up tracking and reporting so we can see the performance of each press release.
The above are statistics on a real press release that we wrote and sent on behalf of one of our clients. This release had more than 1,000 reads and more than 100,000 impressions (views). It was also sent to the client's local media channels which created 2 interviews and a camera crew to film a segment about their business that ran on the 6 o'clock news.
We Improve It
As our business relationship grows, so does our understanding of your goals, directions, and passion for what you do.
The tracking, analyzing, and conversations will enable IC9design to grow your reach and awareness (not to mention increase leads). It also allows us to fine-tune and search out untapped markets for distributing your press releases.
We are always improving the result of your press releases - whether it's writing, distributing, or tracking.
Throw in a few more of our internet marketing services and you could have the web design and development, search engine marketing, AND this press release service - one massive marketing machine covering all aspects of your business and online promotion.
And yes, it's all reportable and trackable.
