- Strong Brand
- Far Reach
Benefits Beyond First Page Rank
Over 90% of people use a search engine to start surfing the internet. You may have noticed that search engine technology is now embedded into the most up-to-date browsers. Use the address bar in Firefox to run a search and it will return the results using your search engine of choice. Very slick.
Consumers are very savvy with how the internet works. They put their confidence in companies found on the first page of search results. Your search rank influences the global perception of your brand and your professional standing.
People like to do business with firms they've "seen" multiple times. They trust you more than your competitors because you're listed "right there" on the screen when they need you most.
It's more than just ranking higher. In the consumers' eye it's a measurement of success.
Why Search Engine Marketing Matters
You have a website that's beautiful to look at, fun to navigate with all the sliding panels and clickable features. Your peers love it, you're gloating about it and breathing easy, it's the best website your business has ever had. It's just plain awesome!
But it doesn't rank... at all. On any search engine.
Panic sets in. What happened? Well, now you know the difference between a website designer and an internet marketing professional. If SEO wasn't discussed prior to building your website, the necessary code and structure wasn't used. Further, your site content wasn't optimized, your page architecture is flat, and the navigation is a mess. If no one can find you online, why have a website? Good feeling gone.
If you had employed IC9design you would be ranking right now, onboarding new customers, and making more sales. That's why it matters.
SEO Is An Iceberg, 90% Of It Is Hidden
What you see as first page ranking is just the tip of the iceberg. We are working on hundreds of complex elements under the surface.
Search engine optimization creates massive impact. The impact can produce incredible opportunities if done by a professional. Or the impact is a fatal collision when handled by amateurs.
SEO is widely know to be one of the most cost effective services you can employ. The more you invest in great SEO the higher your ROI. No other service has such a high return at such a small cost.
Get quick, immediate results with Pay-per-click (PPC) AdWords campaigns.
If you don't have strong SEO, PPC will rank you high on Google very quickly. Bidding on keywords allows your site to rank high almost immediately.
PPC is perfect for running your online campaigns. Easily start and stop campaigns. Ads can be fine tuned and pointed directly to any unique landing page.
Test, Test, Test.. And Test
IC9design utilizes the analytics from your PPC efforts to test new ground. Testing favors our clients by allowing us to get you more clicks per dollar spent.
Very Targeted Audience
Bidding is per keyword so you can target a very specific audience or demographic. You only pay for clicks. Fine tuning your target increases leads and lowers cost.
Search & Display Networks
Present text ads on Google and its partners or use the display network to increase brand recognition. For newbies, we find it best to start with search.
How Long Does It Take To See Results?
With PPC you're paying for rank so the results are almost immediate. From the time we turn on your campaigns to the time they start displaying can take just a couple days. It really depends on just how much you are willing to bid for rank.
SEO is very different. It can take up to 3 months to start seeing positive results as your rank trends in the correct direction. These results don't happen over night. Don't believe anyone who says they do. It just doesn't happen that way.
Search engine optimization is a very time consuming service. IC9design has propelled many companies onto the first page of Google, bing, and Yahoo by just using SEO, but it does take time to ensure it's done correctly and will last for a long time. We refer to this length of time as the "long tail". The long tail of SEO increases conversions and reduces cost over time.