white paper writing and delivery by IC9design

White Paper Writing, Design, and Distribution

A white paper is an extension of how much of an expert you are in your industry. Is the information you're providing valuable? Is it reliable? Does it catch my attention? Why should I choose you?

White paper writing, design, and distribution

White papers should educate and motivate your readers, be written in manageable chunks, and use a compelling design that invites them in. Readers should finish with a new understanding and a want to know more.

Above all, your white papers should reach new customers, prospects, and your sales force in a timely fashion.

Demonstrate Through Leadership

As we mentioned earlier, your white paper is an extension of you as the expert in your field. Boost your business as the leader in that field by providing inside expertise on techniques, products, services, methods, and other much needed information.

Be THE ONE that is willing to educate through leadership.

Collect Your Thoughts and Get Them Down On Paper

Remember writing an outline for an essay in school?

Well, similar principles apply when putting topics in order for a white paper. Where to start?

First, look at some of the most widely asked questions your business receives. Build the answers to these questions into an outline that details each step in a process, the inner workings of a piece of software, or a complete comparison of one item versus another.

Then, get it all down on paper. Remember, IC9design is here to handle the entire process.

Design That Catches The Eye

IC9design creates white papers that:

  • Are eye catching and stand out from the crowd.
  • Present facts through the use of tables, icons, and imagery.
  • Enforce your company brand and voice.
  • Chunk the content into manageable sections.
  • Strategically include a call-to-action within the document.
  • Keep the reader engaged with relevant imagery, stats, and content.
  • Help you succeed in your industry.

Keep It Going

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As with your marketing initiatives, your white paper should not be a "one and done" single effort. Commit to being the expert in your field and send one out every month or two. Here are a few tidbits:

  • In a KnowledgeStorm and MarketingSherpa survey, 80% of users were willing to register online for a white paper.
    Use it as a lead generation piece.
  • Be sure the white paper is posted on your website for visitors to access.
  • Use other channels online to deliver it. IC9design has a network of providers that post and deliver white papers.
  • Your white paper is only as good as the content within it. IC9design writes, edits, and designs white papers for many different industries.

IC9design is just what you've been looking for.

  • © 2010 IC9design|
  • All rights reserved.|
  • info@ic9design.com|
  • 585-662-8889|
  • Mail: P.O. Box 91|
  • Office: 55 State Street|
  • Bloomfield, NY 14469